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Welcome to the new chapter


Welcome to the new chapter


4 min

In February, we were thrilled to welcome Cook it to the Fresh Prep family, uniting two leaders in the Canadian meal kit market. This union underscores our shared commitment to culinary excellence, sustainability, and customer-first service. 

We’ve been diligently working to elevate the Cook it experience with an enhanced menu and planning for sustainable packaging while maintaining our dedication to local sourcing. As we embark on this new chapter, Cook it continues to deliver the exceptional, locally-sourced meals you expect, now with even greater innovation and responsiveness to your preferences, powered by Fresh Prep.

A united vision

Founded by high school friends Becky Brauer, Dhruv Sood, and Husein Rahemtulla, Fresh Prep has been on a mission to revolutionize meal time since 2014. Similar to Cook it, Fresh Prep identified the need for wholesome, convenient meals while prioritizing environmental sustainability. 

The Fresh Prep x Cook it union ensures that the core values of quality and sustainability serve as the backbone of our expanded operations.“Our model is built on a foundation of sustainability, from reusable packaging to local sourcing. As we extend this commitment to Eastern Canada, we are excited to bring Cook it customers into this journey.“  — Dhruv Sood, Fresh Prep co-founder & co-CEO

We are committed to delivering compelling value; we aim to delight our customers, employees, and partners by consistently exceeding expectations. Innovation is at the core of everything we do, as we continually seek creative solutions to problems. Honesty and integrity guide our communications and actions—we’re candid and straightforward, never exaggerating or inflating the truth to build and earn trust.

A wave of fresh features coming your way!

Get ready to enjoy an even better Cook it experience with a host of exciting enhancements designed to elevate your culinary journey:

1. More affordable options, same quality: We’re thrilled to announce decreases to plan pricing in the coming weeks. How are we able to do this? Our upcoming changes in packaging and delivery will allow us to operate more efficiently, resulting in cost savings that we’re passing on to you. Rest assured, while we’re lowering prices, the sourcing and quality of our ingredients and meals remain the same.

2. Enhanced products: Expect nothing but the best as we roll out improved products in the weeks and months ahead. From pre-cut ingredients that streamline meal prep to insulated bags that keep your deliveries fresh, we’re raising the bar on convenience and quality.

“Our commitment to culinary innovation is at the heart of everything we do. We continuously refine our recipes to ensure that every meal not only meets but exceeds the expectations of our diverse customer base. They are designed to inspire creativity in the kitchen, making every cooking and eating experience both enjoyable and memorable.” — Becky Brauer, Fresh Prep co-founder and co-CEO

3. Streamlined delivery: Say goodbye to long lead times and uncertain delivery windows. With our new in-house delivery fleet, starting with the Montreal Metropolitan Area, we’re putting you in control. Enjoy the convenience of choosing more precise delivery windows, all while tracking your order in real-time for added peace of mind.

4. Sustainability at the forefront: As a Certified B Corp, Fresh Prep is committed to sustainability, and we’re leveraging this expertise to further Cook it’s sustainability journey. Look forward to zero-waste packaging and carbon-neutral delivery later this year.

“Our promise to support local producers and sustainable practices isn’t changing. Partnering with over 100 Quebec producers through the Aliments du Québec au menu program remains a cornerstone of our mission to contribute to the vitality of our local communities.” — Husein Rahemtulla, Fresh Prep co-founder and COO

We’re excited to continue our journey of culinary innovation and sustainability with you. Your feedback is essential to our progress. Rest assured, we’re here to answer your questions, address concerns, and ensure an exceptional Cook it experience at every step.

We understand that the current and upcoming changes in the coming weeks may cause some disruptions, but we want to assure you that each modification is made with the sole purpose of providing you with an even more exceptional experience in the long run. Your patience and loyalty are invaluable as we work diligently to enhance Cook it and offer you the best meal kit on the market.

The future of Cook it is brighter than ever. Join us as we shape the future of dining together!