Quebec-based company Cook it acquires Kuisto
MONTRÉAL, April 11, 2017 – Cook it, the Montreal-based meal kit company co-founded in 2014 by Judith Fetzer, is proud to announce the acquisition of one of its main competitors in the market: Kuisto. Created in 2014, by engineer Alexandre Caron, Kuisto has faced significant growth in the last few years. This merging between both companies will strengthen Cook it’s operating model while adding to its subscriber base.
“I’m very excited about the acquisition of Kuisto. Both companies complement each other really well and we’ve managed to develop a very clear and well-structured corporate mission”, said Judith Fetzer, president and co-founder of Cook it. “We’re coming together in the hopes of offering the best meal kit on the market. This transaction is a great growth opportunity for Cook it. It will allow us to further build awareness around our brand, services and the quality of our offering.”
This is the first acquisition in Cook it’s history, as it seeks to position itself as a leader in the online-ordered and home-delivered meal kit market. In 2016, after just two years in business, Cook it managed to triple its sales and reach $4.5 million in revenue. Today, Cook it serves more than 1,000 households in Québec and Ontario. The acquisition of Kuisto will allow Cook it to expand and multiply the number of meals prepared by 10, having just moved into new facilities.Trained mechanical engineer, Alexandre Caron—Kuisto’s founder—will be joining Cook it’s team as co-owner and director of operations. When living in Europe, Alexandre Caron was a fan of meal kit services. When he came back to Quebec, he couldn’t find a similar service, which inspired him to create Kuisto