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Cook it surprises 3 companies with its new ready-to-eat meals and saves the lunch break

A campaign that highlights the brand’s unique and diversified offer

Montreal, April 5th 2023 – 39% of people say they only occasionally or never take a break during their work day, even from home*. With this in mind, Cook it decided to drop by a few Montreal companies, including Ubisoft, Duvernois Esprits Créatifs and Adviso, with its latest line of ready-to-eat meals.

Watch the official campaign video

Cook it’s marketing team launched a new stunt last month and surprised employees across the city with delicious handmade meals that can be heated in 2 minutes. The goal of the stunt: convince them to take a real lunch break and have a conversation about the benefits of a proper lunch, like stress reduction and improved productivity.

The brand took advantage of this initiative to team up with another iconic brand, Sports Experts, and launch a new contest (“Gear up for your lunch break “). Up for grabs: a month’s worth of meals and $500 of sports equipment to rekindle with lunch breaks. 

“People have increasingly less time to devote to their meals, but they still want to eat well, varied and local. At Cook it, we are proud to offer a tasty, turnkey solution that’s free of conservation agents,” says Judith Fetzer, president and co-founder. “We strongly believe that taking a lunch break is crucial to the mental health and wellness of employees, whether they’re at the office or at home.”

Cook it’s flexible offer allows customers to order a mix of ready-to-eat and ready-to-cook meals under the same plan. Since the arrival of Constance Tassé-Gagnon as head chef for the creation of new ready-to-eat dishes last October (Tapeo, Mesón, Maison Ferreira), over a hundred new ready-to-eat recipes have been developed and appeared on Cook it’s weekly menu. 

A new corporate program

Cook it recently launched a corporate offering, for companies who want to have a real impact on the well-being of their employees, with a refrigerator filled with ready-to-eat meals and snacks at the office or ready-to-cook meals to reduce the mental load at home. A turnkey solution that allows employers to reinforce their corporate culture by providing employees with quality meals, thus increasing motivation, satisfaction and team loyalty.

*Source: Tork®, 2022.  

About Cook it

A pioneer in the Canadian meal kit industry, Cook it is on a mission to be the best way to eat. Whether it’s getting you back in the kitchen, reducing food waste or simply eliminating the mental burden of meal planning, Cook it offers you meals made with the best of what’s on the market.  Each week, the menu features more than 18 ready-to-cook recipes, including vegetarian options, ready-to-eat meals and a variety of 100% local groceries in the Pantry. Created by chefs and approved by nutritionists, each recipe is made with fresh, local and seasonal ingredients for maximum flavour on your plate. With these delicious meals ready in less than 30 minutes and delivered free of charge to your home, eating a varied and balanced diet has never been easier! To learn more, visit  


Source: Cook it

For more information, contact:

Florence St-Ignan | Communications Manager, Cook it

[email protected]

514 826-0470